Specs for your designer

Everything needed to prepare creative. Not sure? Send us what you have and we will check it before it runs.

Placements and sizes

Sizes are the files to send: twice the size they are shown at.

Advertising placements
Placement	Where it appears	Aspect	File size (px)
Showcase (expandable)	After Top Stories on the front page	16:9	1600 × 900
Homepage leaderboard	Centred band on the front page	970:140	1940 × 280
Category leaderboard	Section, topic and index pages, and every First Light edition	970:140	1940 × 280
In-article	Woven mid-story, at a natural break	16:9	1200 × 675
Sidebar rail	Beside the story on computers; the same campaign appears as a card in the story on phones and tablets	4:5	1080 × 1350

Format: Static JPG, PNG or WebP. One image per placement.
Weight: Under 200 kB per file.
Resolution: Twice the display size, as in the table above, so it stays sharp on phone screens.
Motion: No animation: no GIF, video or scripts. Ads are static so the page never jumps.
Alt text: Required for every image, in each language you run.
Words: A headline of up to 60 characters and a button of up to 20.
Languages: English, Dhivehi or both. Dhivehi creative reads right to left, so keep its text out of the corners.

Always labelled: Every ad carries the word “Advertisement”, in English and Dhivehi. We add it; do not draw it into the image.
Clearly yours: Show your name or logo. An ad must not look like a news story or imitate our headlines or layout.
Plain and honest: No fake buttons, fake close icons or fake system messages. No claims we cannot see you can support.
Approval first: Nothing runs until you have approved the final creative. We may ask for changes to meet these rules.

Questions about a file? Write to us.